Ternly
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SEO for websites and apps

See every page from above.

Ternly crawls your whole site and joins it to Search Console, rankings, backlinks, AI answers and your apps, so you always know what to fix first.

Start free See how it works
  • Free for one site
  • Sign in with Google
  • No card needed

Works with what you already use

  • Google Search Console
  • Google Analytics 4
  • PageSpeed Insights
  • Chrome UX Report
  • App Store Connect
  • Google Play Console
  • Common Crawl
  • Claude
  • ChatGPT
  • Gemini
  • Perplexity
  • Slack
  • Discord
  • Google Chat

How it works

Hover. Spot. Dive.

A tern hangs in the wind over the water, watches, and dives only when it's sure. Ternly works the same way, so your time goes to the fixes that count.

  1. An engraving of a tern hovering above the sea, wings raised, looking down.

    01Hover

    Crawl every page

    Ternly crawls your site, or a list of URLs, and runs 70+ checks: crawlability, HTTPS, performance, internal links, on-page content, structured data, hreflang and AI search health.

    • Health score
    • Click depth
    • Orphan pages
    • Redirect chains
    • Core Web Vitals
  2. An engraving of a tern banking over the water, eyeing a fish below the surface.

    02Spot

    See it as Google does

    Search Console and GA4 sync daily and join the audit: errors on pages that earn clicks, queries one push from page one, pages Google shows that nothing links to, and pages losing clicks.

    • Striking distance
    • Low click-through
    • URL Inspection
    • Cannibalisation
    • Decay
  3. An engraving of a tern diving straight down into the water.

    03Dive

    Fix what matters first

    Every issue is ranked by the traffic at stake. Then Ternly suggests internal links worth adding, writes content briefs from today's results, and sends new or changed pages to IndexNow.

    • Fixes by impact
    • Link suggestions
    • Content briefs
    • IndexNow

The product

All of search, in one view.

Audits, Search Console, rankings, backlinks, content and alerts, joined up, so each number explains the next.

Site audit

70+ checks on every page, scored.

Orphan pages, redirect chains, duplicate content and click depth, an internal link score for every page, and Core Web Vitals from CrUX and PageSpeed Insights.

Search Console + GA4

What Google sees, next to what you fixed.

Queries one push from page one, low click-through, and pages losing clicks, every day.

Rank tracking

Positions every day, yours and theirs.

Visibility, share of voice, AI Overview citations, volatility and keyword difficulty.

Keywords + briefs

Clusters by meaning. Briefs from today's results.

Content gap

Topics they cover that you don't.

Alerts

Hear about it first.

In Slack, Discord or Google Chat, after every run.

Backlinks

Links from the open web graph.

Referring domains to you and your rivals from Common Crawl, new and lost between releases, and the domains that link to them but not to you.

Internal links + IndexNow

Every audit ends with next steps.

Links worth adding between related pages, and changed pages sent to Bing and others through IndexNow.

AI visibility

Search answers back now. Are you in the answer?

Ternly asks Claude, ChatGPT, Gemini and Perplexity your prompts with web search on, and records whether they mention you, where, who they cite, and in what tone.

  • Share of answers that mention you, by assistant and by prompt
  • The sources each answer cites, yours and your rivals'
  • AI crawler access and llms.txt checked in every audit

Web + apps

Your site and your apps, measured as one.

Put your App Store and Google Play apps beside your search data. See whether search clicks move with downloads, and which searches your listing could match but doesn't.

  • Downloads by where people found the app: store search, browse, websites and other apps
  • Your store keywords ranked beside competitors, with their ratings, versions and listing changes
  • Every release or listing change, two weeks after against two weeks before
  • Universal links, App Links and Smart App Banner checked on the site
An Arctic tern in flight against a pale sky. An Arctic tern in flight against a deep blue dusk sky.

Why Ternly

Named for the bird that never loses its way.

Every year the Arctic tern flies from the Arctic to the Antarctic and back, about 70,000 km, and finds the same shore again. Ternly keeps the same steady rhythm, so nothing on your site changes without you knowing.

Audits
On the schedule you set
Rank checks
Daily or weekly
AI answers
Every week
Alerts
After every run

Pricing

Start free. Grow when you need to.

Every plan has every feature. Plans differ in how much you can crawl, check and ask each month.

Free

1site
Free

See what Ternly finds on your own site.

Start free
People
2
Pages crawled
1,000
Rank checks
300
AI answers
50
Content briefs
1

Starter

5sites
Billed monthly

For a few sites and a small team.

Choose Starter
People
3
Pages crawled
100,000
Rank checks
15,000
AI answers
1,500
Content briefs
10

Pro

15sites
Billed monthly

For growing sites with apps and rivals to watch.

Choose Pro
People
10
Pages crawled
500,000
Rank checks
45,000
AI answers
5,000
Content briefs
40

Agency

40sites
Billed monthly

For agencies and portfolios of sites.

Choose Agency
People
30
Pages crawled
1,000,000
Rank checks
90,000
AI answers
15,000
Content briefs
150

Allowances are per month and reset on the 1st (UTC). Each AI answer counts once, except Claude's, which count as eight because they cost far more to ask. You see the price in the app before you pay, and you can change plan or cancel any time from Stripe's billing portal.

Questions

Good to know.

Do I have to connect my Google account?

No. The audit works on its own. Connect your Google account, read-only, when you want Search Console and GA4 joined to it.

Where does the backlink data come from?

From Common Crawl's public web graph, plus the linking pages themselves for anchor text and nofollow. Common Crawl samples the web, so you'll see fewer links than Ahrefs or Semrush show, but every one is real.

Which AI assistants does Ternly check?

Claude, ChatGPT, Gemini and Perplexity, each with web search on. For every prompt, Ternly records whether you're mentioned, where, which sources are cited, and in what tone.

Will the crawler slow my site down?

No. It crawls at three requests a second by default (you can change it), follows robots.txt, and always comes from one fixed IP address you can allow-list.

Can my team use it?

Yes. Sites live in a workspace. Invite people as admins, members or viewers; viewers can look but not change anything.

What happens when I reach a limit?

An audit stops at the pages you have left. Other runs don't start until the 1st of the month, or until you upgrade.

Start with one site. It's free.

Sign in with Google and run your first audit in a few minutes.

Start free